Tobacco Targeting in African American Communities: Education, Awareness, and Advocacy (May 18, 2024)

On May 18, 2024, the National Coalition of 100 Black Women, Inc., Greater Cleveland Chapter (NCBW-GCC) hosted an educational program titled “Tobacco Targeting in African American Communities,” led by the organization’s Education Committee. The event aimed to raise awareness about the ongoing impact of targeted tobacco marketing on African American communities, particularly among youth and women.

The session explored how tobacco companies disproportionately advertise in predominantly Black neighborhoods and use discounts, coupons, and promotions to increase product accessibility among minority populations — tactics that continue to endanger community health. Participants also learned about the growing risks associated with vaping and e-cigarettes among youth, and how these products are often marketed to young consumers through flavored options and misleading health claims.

The featured presenter, Yvonka M. Hall, MPA, Executive Director of the Northeast Ohio Black Health Coalition, delivered a powerful presentation detailing how menthol and other tobacco products have been aggressively marketed to African American communities for decades. A nationally recognized advocate and member of the National Environmental Justice Advisory Committee, Hall shared both research and personal insight into the health and social inequities perpetuated by the tobacco industry.

Education Committee member Marcella Boyd Cox served as Program Leader, guiding attendees through the objectives, discussion, and Q&A. In her closing remarks, Boyd Cox emphasized the importance of community education and advocacy for tobacco- and menthol-free policies. “We hope that by being here today, it has increased your awareness of tobacco and why a tobacco and menthol-free policy is needed,” she said. “We also encourage you to share what you learned with your family, friends, and everyone you know.” This program represents NCBW-GCC’s commitment to its mission: to advocate on behalf of Black women and girls through leadership development, health education, and economic empowerment. The chapter continues to support public health initiatives that reduce disparities and promote wellness across Greater Cleveland.

The event was made possible by the NCBW-GCC Education Committee, chaired by Loretta Gray, with members Barbara Barron, Marcella Boyd Cox, Elaine Dansby, Tanya Manning-Grant, Denise Milner, Dr. Donna Moore-Ramsey, Tanya Smith, Nicole Wilson, and Monique Wingard.

To support future educational programs and advocacy work, donations can be made by texting NC100BWGC to 44321 or visiting www.nc100bwgc.org.